NFL May Make “All-22″ Coaches Film Views Available Online via NFL Game Rewind
Recently, the NFL sent out a survey for fans to give their feedback on Game Rewind. As a long time subscriber, I was anxious to check out the survey since sometimes you can get an idea of what the NFL may be planning (or at least considering) by the types of questions they ask. What was eye-opening about this year’s survey was the handful of questions relating to the “All-22” view or Coach’s Film where you can see plays from the high end zone angles.
The general focus of most of the questions was on NFL Game Rewind features and reasons for subscribing, such as watching games you missed, fantasy football research, or watching a game again.There was even a question asking if you used Game Rewind for your job. I assume this one applies to football writers and others who cover the sport. One of the questions asked how many games do you typically watch in the stadium per year. I found it very odd that there wasn’t an option to say “zero.”
As you’ll see from the questions below, It appears the NFL is trying to gauge fan interest of the “All-22” view, and perhaps most importantly, the type of revenue they could expect to generate. The NFL has long held these All-22 Views as proprietary content that are typically only seen on shows like the NFL Matchup show with Merril Hoge and Ron Jaworski. However, if enough money can be generated by making it available to the public, they may be willing to let the All-22 out of the vault.
Here are the questions from the survey as they relate to the “All-22.” Would you:
- View an entire game through “Coaches Film”, aka All-22 and High-EndZone camera angles, after the game has aired on television. This would be a separate product from NFL Game Rewind.
- View an entire game through “Coaches Film”, aka All-22 and High-EndZone camera angles, after the game has aired on television, integrated with NFL Game Rewind allowing you to toggle between coaches film and the replay of the original television broadcast.
A second set of questions focused on what you’d be willing to pay for the All-22 content.
- If “Coaches Film” was a stand-alone offering, what would be the most you’d pay for online & tablet access? (The option varied from $1-$19 to over $150.)
- If “Coaches Film” for entire games were offered as part of a bundle with NFL Game Rewind what would be the most you’d pay for online & tablet access? (The option varied from $1-$19 to over $150. )
I’d be willing to pay somewhere in the $50 range for access to Game Rewind, plus All-22, on computer and tablet devices. I don’t know how much time I would spend “breaking down film” myself, but I think the release of this content could spark a entire new cottage industry of analysts who could write about what they see on film, or talk about it on radio and podcasts. For example, I could see listening to a podcast with an NFL analyst breaking down a game, while I follow along with NFL Game Rewind or a stand alone All-22 product.
What are your thoughts? Anyone else willing to shell out money to watch the “Coach’s FIlm?” If so, how much?by